Turn your creativity into a business.

Take your business to the next level.

Pop Craft specializes in small business consulting for arts and crafts class businesses.

Business Consulting Services

Start a Craft Class Business

You’ve always wanted to start a business.

You love sharing your talents with others.

You believe there is a better way for people to be creative.
You are ready.

Start with a conversation that will help you create an arts and crafts class business.

Starting an Arts and Crafts Business

Take your passion to the next level. Leverage my years of experience opening and running craft businesses. Save time and effort by avoiding mistakes and using business approaches that work. Live your dream.

The following packages are designed for those starting an arts and crafts class business from vision to reality. Schedule a free consultation to get started.

Market Analysis $500

I will perform a complete market analysis to provide you with a solid foundation of information necessary for you to determine whether or not you should open a crafting classes business in your area:
• Competitive Landscape
• Demographic Profile
• Gross Revenue Potential
• Start-Up Expense Projections
• Time to Profitability Projections
Please understand that this information will include estimates and projections both aggressive and conservative. It is not possible to make any guarantees as to how your business will actually perform.

Startup Essentials – $2,500

I will guide you on the fundamentals of starting a new arts and crafts classes business. I will provide a personalized review that includes the following:
• Market Analysis
• Business plan template and review
• Pricing model review
• Marketing mix review

The WORKS – $5,000

I will guide you and train you through the process of starting your own arts and crafts classes business from start to finish with individual 1:1 attention. You maintain all power, control and responsibility for your business while gaining mentorship to help you navigate through this exciting process. This includes all of the services listed below in the A La Carte Section and 2 full days of hands on training. In addition, you will receive two (2) additional hours of consulting free of charge within your first year of business.

The WORKS – IN PERSON $10,000

Includes The Works (above) plus I will travel to you, assist, and mentor you in person for 1 week prior to your Grand Opening. My travel expenses are included.

A la carte

Choose just the services you need, or book consulting services by the hour.

A la carte Services

Choose focused services tailored to your needs.

Market Analysis $500

I will perform a complete market analysis to provide you with a solid foundation of information necessary for you to determine whether or not you should open a crafting classes business in your area:
• Competitive Landscape
• Demographic Profile
• Gross Revenue Potential
• Start-Up Expense Projections
• Time to Profitability Projections
Please understand that this information will include estimates and projections both aggressive and conservative. It is not possible to make any guarantees as to how your business will actually perform.

Financing and Capital $250

I will discuss financing options with you and help you determine how much capital you should target for both start-up and ongoing business expenditures. However, please understand that we are unable to guarantee that you will be successful securing financing.

Forming a Corporation $250

I will share with you my experience of forming my companies and the steps that I took to do so. Please understand that while I can make recommendations and share my experience with you, I do not intend this to replace the advice of your CPA and/or attorney.

Detailed Start-Up Plan and Expenditures $1,000

I will provide you a complete and detailed list of tasks and expenditures with estimated costs. Save yourself time and money by replicating what I’ve done over and over again.

Marketing Plan $1,500

A successful business needs a successful marketing plan. We will provide you with a personalized marketing plan including recommendations as to the following:
• Internet Marketing
• Person-to-Person Marketing
• Business-to-Business Marketing
• Print/TV/Radio Advertising
• Word of Mouth

Marketing Materials $1,500

We will provide you with arts and crafts images for you to use in your marketing materials and guide you through establishing a relationship with vendors who will provide you with the following:
• Logo
• Website
• Videos
• Print Media (brochures, postcards, business cards, banners, etc.)
• Signage

Studio and Office Setup $500

I will guide you through your studio set up with recommendations as to workspace layout and amenities. I can also assist you in successfully setting up all of your craft storage and organization.

Pricing Strategies $250

Determining what to charge for your services is very important. We will work with you to determine an appropriate pricing strategy based on your market, your goals, and your competitors.

Studio Space and Equipment Leasing/Purchasing $250

I will guide you through the process of selecting and leasing your studio space and arts and crafts equipment. Please understand that I cannot guarantee anyone that they will be successful in securing satisfactory leasing agreements but we can make recommendations to be used in your negotiations.

Craft Supply Purchasing Sources and Strategy $150

I will guide you through determining the best purchasing strategy for your arts and crafts materials and tools. In addition, I will share with you my personal recommendations for materials suppliers.

Insurance, Waivers and Other Legalities $150

I will guide you through selecting the types of insurance you need and what you should be paying for it. I can show you what I do to protect myself from liability. Please understand that I do not intend this information to replace the advice of your attorney and/or insurance agent.

Accounting and Records Management $2,000

I will train you on the fundamentals of small business accounting that I have learned over our years in my businesses. It is important that you have a solid foundation if you intend to manage your own business. While I am unable to give tax advice or take the place of your CPA, I can impart to you my own experience and knowledge so that you can keep good accounting records.

Customer Service, Scheduling Classes, and Running Your Studio $500

I only provide one level of customer service – Excellent! I can teach you how to provide your clients with this level of service, how to organize your class schedule, help you choose class booking software, and how to maintain your great reputation.

Follow your passion

Hi! I’m Monica Yope, owner of Pop Craft. For the last three years I’ve been teaching crafting workshops, growing my business, and following my passion for arts and crafts.

My desire to start Pop Craft was rooted in igniting creativity in others. If your passion is the same, but you don’t know where to start on your entrepreneurial journey, I’m here to help. My experience will provide you valuable guidance to bring your creative business vision to reality.

Ready to take the first step?

Go for it

;

Start here

Share your creative business dream, and I will contact you to schedule a free preliminary consultation.

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